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자카르타 비즈니스 센터, JAKARTA KBC

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제목 [ANNOUNCEMENT] K-LIFESTYLE IN ASEAN 2021 EVENT AGENCY RECRUITMENT
수정일 2021-08-25 17:55:41 작성자 정선영 조회수 281

[Announcement of Recruitment of Agency for K-LIFESTYLE IN ASEAN 2021]


Korea Trade-Investment Promotion Agency (KOTRA) Jakarta is planning a

K-LIFESTYE IN ASEAN 2021 to enhance the expansion of Korean consumer goods  into Indonesia.

Local marketing companies and event organizers who are interested in this event are welcome to apply.



I. Basic Information

    • Background                : Introduce K-Lifestyle trends amid Covid19 Pandemic

    • Time                             : November, 2021

    • Working Estimate      1~2 month

    • Budget Estimate        : USD 30.000 / Including PPN

                        *Including Mall Rent, Pop up store and event activation

    • Bidding Method         : Idea evaluation (70%), Price Evaluation (30%)


II. Detail of the Event



O2O Exhibition

  • Event Schedule  : November, 2021

  • Participant      : 30 South Korea Beauty and consumer goods brands and KTO(Korea Tour Organization)

  • Theme              : Experience Korea from Jakarta/ “Jakarta rasa Korea

                                (must include 1 spot muslim friendly)

  • Lokasi               : TBA ±50 – 100m

  • Event Period    :  1 week event (subject to change based on the proposal of applicants)

 ② Booth Installation (1 Week)

  • Booth for all Kotra products (all K-products such as Cosmetics, skin care and Fashion)

  • Booth for KTO (Korea Tour Organization)

  • Mini stage for IG live and Talk show

  • Event Activation (Games, giveaway, gimmick and experience)

  • General Construction (Electricity, Sound system, Security, health protocol (Mask, Digital thermometer or face shield if necessary)

Event Program

       duration is subject to change based on the proposal and budget

  • Arrange activation during the event

  • Talk Show

  • Beauty Class

  • Giveaway

  • Gimmick/ Experiences

Event Report

Make a report for all Online activation during the event (Traffic, Viewers, Impression and etc)

 

Analyze visitor data


 Make a survey regarding our products

 

* Proposal Submission

1) Company profile and event portfolio (for the last 3 years)

2) Floor plan/mock up idea

3) Total estimated budget

4) Event activation/Idea

 

* Evaluation Method

- The tender committee consists of internal and external personnel, will be held one week after proposal submission

- Proposal review and evaluation through applicant’s presentation

* Submission period: Friday, September 3rd  2021 untill 15:00

-   PIC:  Adisty, Specialist -adistyrd@kotra.or.kr and adistykotra@gmail.com

              Jeong Seonyeong (Mrs), Manager- syjeong@kotra.or.kr 




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