President & CEO
Promotion Agency (KOTRA)
YU Jeoung Yeol
It is my greatest pleasure to welcome you to the Korea Trade-Investment Promotion Agency.
“When life gives you lemons, make lemonade” is a proverbial phrase that
resonates with South Korea’s history of turning crises into opportunities.
Most notably, the country’s resilience and remarkable recovery during the
global financial crisis reflects our ability to recognize opportunities in the global market.
KOTRA has always been at the forefront of innovation, acting as a platform
for expanding business activities between companies at home and
abroad. We’ve also been a pioneer in multilateral economic cooperation,
discovering global partnerships and international investment
Life as we know it has been disrupted by the COVID-19 pandemic, forcing
us to adapt to new ways of living life and doing business. Furthermore,
digital transformation, the restructuring of global value chains (GVC),
carbon neutrality goals, and shifting trade policies are ushering in an era
KOTRA believes it is crucial now more than ever to uphold mutually
beneficial partnerships during these times of change.
In order to thrive in the ever-changing global business landscape, we are
committed to the following three key missions:
First of all, we will concentrate our company-wide capabilities on digital
transformation to contribute to the expansion of international trade and
to enhance your trade experience with Korea.
Second, we will drive cooperation in the global manufacturing sector and
R&D. Such open innovation is emerging as a new trend due to GVC
restructuring. KOTRA will help overseas companies cooperate with Korean
partners so they can utilize South Korea as a GVC hub based on its
excellent manufacturing infrastructure and abundant R&D talent.
Lastly, we will engage all of our 127 overseas offices to strengthen our
flexibility and fluidity so we can quickly acclimate to the new environment
induced by carbon neutrality and digital transformation, and adapt to new
trade policies introduced by our trade partners.
We consider you our partner and friend. KOTRA looks forward to your
continued support and guidance.