KOTRA carries out various trade promotion initiatives for international buyers, such as the online marketplace (BuyKorea.org), business meetings in Korea, trade fairs both in and outside Korea, and processing import inquiries, among others.

 Online Marketplace

Buykorea.org is an online B2B marketplace operated by KOTRA, connecting thousands of international buyers with Korean sellers. Buyers can browse products and services across various industries, send business offers directly to sellers, and make payments online. Additionally, Buykorea.org serves as a gateway to KOTRA's comprehensive services for foreign buyers. By signing up, users gain access to exclusive offers from KOTRA.

 buykorea.org

 

 1on1 business meetings

KOTRA organizes more than 190 one-on-one business meeting events in Korea annually. Eligible international buyers can receive incentives such as airfare and accommodation. KOTRA also dispatches over 100 trade delegations globally each year.

More than 600 international buyers visited Korea to participate in "2024 Boom-Up Korea" trade event
 

 Trade Fairs

KOTRA organizes the Korean Pavilions at the most acclaimed international trade fairs worldwide. Additionally, KOTRA invites exhibitors and buyers to participate in trade fairs hosted in Korea.

2025 List of int'l trade fairs with Korean Pavilions  

2025 List of KOTRA-partnered trade fairs in Korea 

Korean Pavilion at Mobile World Congress(MWC) 

 Import Inquiries

KOTRA highly value potential buyers’ import inquiries. Send your inquiry to a KOTRA office in your region or register on Buykorea.org. KOTRA professionals will identify the best-matching sellers for your inquiry.

 Sales Rep. service

KOTRA’s overseas offices function as sales representatives for 4,000 Korean SMEs. Dedicated KOTRA staff fully support the import-export process for both buyers and sellers.

 KOTRA works closely with both buyers and sellers to foster successful business partnerships